Hello, Buffer Power Scheduler
I like to think of myself as fairly social media savvy, but apparently, I'm wrong. Why?
Because I've only recently started using the Buffer power scheduler.
Yep. True story. Let's rewind a little.
On the off-chance that you are not a Buffer user, (where have you been?) a little background might be useful. I'll keep it short and concentrate on spelling Buffer correctly (I have a tendency to type "Bugger" - look at your keyboard!)
According to their website:
Buffer is a new and smarter way to share what you want to share on Social Media. People have called it great names before, like your Social Media Assistant or the Siri of Social Media.
What it does is simple. You add updates to your Buffer queue and it will be posted for you well spaced out over the day - and at the best times.
It’s like your magic box you can use anytime to fill with great Tweets, Facebook stories or LinkedIn updates. Just drop them in and you don’t have to ever worry about when it will be posted, it’s all taken care of by Buffer for you.
Buffer also allows you to share to Pinterest and set pre-drafted reminders for Instagram posts.
It's a free product with freemium options. I use the Awesome Plan at $10 a month.
The best thing about Buffer is the Chrome browser extension. It's here I discovered the power scheduler. This video walks you through some features of the extension, including the power scheduler.
How I Use the Power Scheduler
The power scheduler is particularly useful for sharing your own content on Twitter. The speed of movement on Twitter, combined with the sheer number of accounts followed, means your followers are unlikely to see multiple messages from you.
You can, of course, share your content multiple times on other platforms, but I'd recommend leaving a decent gap of time between posts so as not to be seen as spammy.
I also use the power scheduler to share other people's content multiple times, usually just on Twitter, if I think the content would be of value to my audience.
Here are a great article and video from Buffer which goes into more detail about sharing content more than once: Sharing Posts Multiple Times.
Top Tips for Sharing Content Multiple Times
Here are my 5 top tips for sharing content multiple times (with a specific emphasis on Twitter):
- Don't just share a blog post/article title and picture - change your message. Ask a question, make a statement, share a quote - ensure your message changes every time you share to engage a different audience.
- For the same reasons outlined above, use several different hashtags for every message. This article suggests a few ways to identify trending hashtags. Keep a note of your hashtags electronically so you can just copy and paste them into a message.
- Always include an image optimised for the platform you are sharing on. In other words, ensure your image is the right size. If you use Canva to create images, they have templates. As with your message, use a different image where possible.
- Keep sharing your own content until people aren't engaging with it.
- When you create new content (such as a blog post) consider drafting a variety of different social media messages at the time. Keep them in a Google Doc or Sheet; then they are ready when you need to start scheduling.
What About You?
Do you automate your social media? Which tools do you use? I have been trialling Coschedule recently so I'm particularly interested to hear from anyone who uses it alongside Buffer. Please let me know if the comments. Thanks :-)