I’ve been chatting to a lot of creative business owners and bloggers recently who want to up their Pinterest game. They realise Pinterest could be driving oodles of traffic to their websites, but the idea of overhauling their Pinterest account to make it more businessy just gives them a headache.
I totally get it. It can be quite overwhelming. So let’s take things one step at a time.
Forget your pins and boards for a bit. The first step is to optimise your Pinterest profile.
By the way, the screenshots in this tutorial are from the desktop/web-based version of Pinterest. If you are using the mobile app, things will look a little different.
Find Your Profile
You can find your Pinterest profile by clicking on the little round profile picture in the top right-hand corner of your screen. Click once to access a drop-down menu and select “My Profile”.
To edit click on the little gear/hexagonal icon on the left (see below). The screenshot below also shows you the various areas of your Pinterest profile we'll be working on together.
Step 1: Profile Picture
Show your face. People like dealing with actual people. They want to see the face behind your business. Pick a nice photo and ideally, use it across all of your other social media profiles so you can be recognised quickly and easily.
Step 2: Convert to a Business Account and Verify Your Website
Do this pronto. You can convert your account here.
There are several benefits to converting to a business account, in particular, you can verify your website and get more traffic (that’s why I am including this step in a tutorial about optimising your profile). You can also access detailed analytics to help you plan and adapt your Pinterest strategy.
Step 3: Be Strategic With Your Business Name
This explanation assumes you have followed step 2.
Your business name and username are two different things. In the screenshot above you can see your business name is displayed prominently on your profile page. Because it is searchable I recommend including some keywords in there to describe your business - don't just include your name or business name. I’ve opted for "Martine Ellis | Blogger, Podcaster, Consultant, Writer".
Your username is the bit on the end of the URL people use to find you on Pinterest. Mine is martineeellis (which isn’t ideal - people get confused with the 3 E’s in the middle!)
Step 4: Optimise the “About You” Section
As with your business name, this section of your profile is searchable so include some keywords in there. Think about the sort of person you’d like to follow you (in other words, prospective customers). Which words might they type into the search box to find people and boards to follow? Those are your keywords.
My top tip for writing a good “about you” section is to keep it conversational, include keywords and answer this question: how do you, as a business, help people? Mine reads: “I’m a freelance writer and consultant. I help makers, artists and other creative entrepreneurs turn their passion into profit”.
Step 5: Showcase Your Boards
Converting to a business account has the bonus of including a showcase area on your profile where you can highlight certain boards.
You can see, in the screenshot at the top of this post, what a showcase looks like. I have opted to showcase my Creative Me podcast board because it’s all my own content. I recommend you showcase I board that is predominately your own content.
Here’s a quick visual recap.
I hope this post was useful.
If you’d like more Pinterest information or just tutorials in general, please leave me a comment under this post. Also, don’t forget to sign up to my VIP list to get access to my private library of resources. If you liked this post, I am sure you’ll like what’s in my resource library.