Episode 33 Writing for the Web With Elna Cain

Episode 33 Writing for the Web With Elna Cain

The one where I pick Elna Cain's brain about writing for the web.

Some of the Links Mentioned

Elna's Top Tips for Writing for the Web

  1. Know your audience - who are you writing for? Ask them what they want.
  2. Find your voice - again, remember who you are writing for.
  3. It's not "all about you" - write for your reader. Help them.
  4. Topics that work: "how to" posts, authentic writing (share your mistakes), round-ups and lists. 
  5. Headlines - use power words (eg the worst, genius, hacks, secret) and test them.
  6. SEO - use Pinterest initially for researching keywords.
  7. Make reading your post a nice experience by using clear formatting and white space.
"Don't compare your chapter one to someone else's chapter twenty" - Elna Cain