The one where I have a serious rant about Fiverr's latest advertising campaign.
Hello and welcome to episode 35 of the Creative Me podcast. Today's episode is inspired by an advertisement I saw online for Fiverr.
Fiverr is a "freelance services marketplace for the lean entrepreneur". You can acquire freelance services from a variety of different people for a very low price. In fact, prices start at five dollars; hence the name.
In the interests of full disclosure, I have used Fiverr the past. I've not purchased anything for just five dollars; I feel deeply uncomfortable with paying so little for professional services. I guess the back of my mind that's always been a slight issue for me in using fiverr.
That being said, the services I have paid for on Fiverr have been great. I've ended up tipping the freelancer on top of the payment that I gave them.
So why am I telling you all of this?
Well, Fiverr has recently published this awful advertisement:
An Unacceptable Message
The underlying message of the advert is this:
The only way to succeed in freelance life, and in business generally, and to be considered a "doer", is to live on coffee and no sleep and spend your every waking hour working. Do that, and you've made it.
Whilst the ad doesn't explicitly say "take drugs as well", I feel it's implied.
This is a bad advert with an appalling message to anybody considering working as a freelancer.
What's more, if you already offer services through Fiverr, and you see this advert, what must you think?
This is an epic brand fail for Fiverr.
A Timely Reminder
The main reason I wanted to bring this to your attention is that it's a timely reminder. As freelancers and business owners, we need to look after ourselves as a priority.
It is very easy to slip into that "work all day and night" mindset. But the truth is, when you do, your output is dramatically affected.
If you want to be successful in your business your brain and body need to be functioning at 100%. Looking after yourself is a business priority.
I've had my fair share of health issues over the past 12 months. I've had a back injury which has meant I've been in pain on a daily basis. Recently I've had a minor operation to offer me some pain relief and I'm pleased to report that it's working!
Coupled with that, I've had some food intolerance and sensitivity testing done recently and we suspect that I'm pretty much sensitive to all of the foods that I've been eating of late. For example, gluten, dairy, caffeine... all that good stuff.
Over the past week, I've been on an elimination diet. This is not a permanent thing, by the way. You eliminate potential foods that you are sensitive to and then you gradually bring them back in to see which ones you can tolerate.
I've been on this elimination diet for a week and it's been tough - particularly the caffeine withdrawal.
But today, I feel fantastic! I have been more productive than I've been in months. I've got energy. I don't have any pain. It's an amazing feeling and the impact on my business productivity has been huge.
My message is this:
Your health and well-being is directly related to the success of your business. As such, it needs to be top of the agenda.
What do you think? Let me know in The Lightbulb Club.
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Thanks for listening.