Lately, I've been trying to up my Instagram game.
It's my favourite social media platform, so I've been spending more time on it. (Incidentally, I think that's a pretty good social media rule to live by: spend time on the platforms you enjoy).
While I don't have millions of followers, I have enjoyed a decent surge lately, and I'm certain improving my Instagram bio has been a major contributing factor.
As such, I thought I'd share my seven easy steps for maximising your Instagram profile.
My Bio Breakdown
Seven Easy Steps to Maximise Your Instagram Bio
Here's what you need:
- A decent profile picture: this is a must. Also, use the same profile picture across all social media platforms, so you are easy to recognise.
- A descriptive sub-heading: your subheading (mine says "blogger") is a category. The category comes from your Facebook page. To change it, go to your Facebook page settings. While I am very proud and happy to be labelled "blogger", it doesn't fully describe what I do. So I might change this in the future if I can find a better Facebook label.
- An easy to read bio: to encourage people to read your bio, break it up into several lines. You can do this if you edit your bio on the desktop version of Instagram.
- Linktr.ee! If you've not come across Linktr.ee yet, where have you been? I blogged about Linktr.ee recently. In a nutshell, it allows you to share multiple links from your Instagram bio.
- A descriptive heading: your heading (mine says "Supporting Creative Businesses") will be your name, by default. I recommend changing it to explain what you do. To find your heading, using the Instagram app, go to EDIT PROFILE, and it will be the first editable field you see (see screenshot below).
- Emoji. Love 'em or hate 'em, emoji are here to stay. They serve an important purpose on social media: they enhance your message (particularly when you are short on characters). I use emoji in my Instagram bio to draw attention to what I do and also point out my...
- Call to action! Let readers of your bio know what you'd like them to do (and ensure it somehow gets them on your email list). In the example below, I am encouraging readers to click my link to access a free productivity course.
That's it. If you'd like more Instagram tips, please let me know in the comments.
And while you're at it (ahem... call to action warning) you might like to sign up for my FREE online course, Achieve Inbox Zero. Just hit the button below.