I sat on the fence for AGES before starting a Facebook group. Why? Because I had “The Fear”.
I was scared I wouldn’t attract any members and if a few people did join, that no one would ever post anything. And anyway, who am I to start a Facebook group? I'm not an expert...
Hello, imposter syndrome!
Now I’ve done it, I can honestly say that starting a Facebook group is the best thing I have ever done for my business (quick plug: join The Lightbulb Club, it’s ace!)
Why? Listen to me explain in episode 41 of the Creative Me podcast.
I want you to start an amazing Facebook group. I want to dispel the fear and kick imposter syndrome’s ass.
So, in this post, I'm going to drop some epic truth bombs (ahem… yes, I said truth bombs, perhaps gloss over that).
What about this? I am going to BUST five myths about starting your own Facebook group.
Myth #1: I need to build an email list before I start a Facebook group.
You can use a Facebook group to grow your list, even if you are starting from scratch.
There are lots of different ways you can use your Facebook group to grow your list. Grab this free download to learn more:
An email list is essential for any business. You own that list; it’s an asset. If you don’t have a list, get a free MailChimp account, watch a few tutorials and get cracking.
If you aren’t starting from scratch, and want to take your email list to the next level, I highly recommend Convertkit.
Myth #2: I need to be selling something to start a Facebook group.
If you have a business idea but you’ve not shipped a product or service yet, your group is a great place to test the idea.
You can easily conduct market research in a group and adapt your product or service idea to meet the needs of your group members.
For example, you might be an aspiring knitwear pattern designer. You’ve designed a few patterns, but as yet, you’ve not released them for sale.
By starting a group targeted at knitters, you could offer free patterns to get feedback on them. Giving exclusive freebies just to members of your group will help convert them to paying customers later on.
You could start discussions about what members are looking for in the perfect pattern. Their discussions could shape what you design next and how you set the pattern out.
Your Facebook group isn’t the place for sleazy hard selling anyway. It’s about creating a community.
Myth #3: A Facebook group is going to take up too much of my time.
A Facebook group is quick to set up, and with clever planning and the use of some automation, it really doesn’t need to take up too much of your time.
If you establish the right environment in your group, you’ll find it quickly becomes a gathering space for people to chat.
While your input will be expected from time-to-time, members will invariably help each other and answer each other’s questions.
You’ll find some time investment is required at the start - when you are planning your group and also growing it. But after that, it’s a essentially a maintenance activity.
If you group gets really busy (as I am sure it will) you can investigate appointing a moderator to take care of certain elements of the group.
Myth #4: Running a Facebook group is stressful.
It doesn’t have to be. As I mentioned above, you can use automation, along with a moderator, to keep your workload to a minimum.
Personally, I’ve found my Facebook group to be a positive, relaxed space. If I am having a bad day, popping into my group lifts my mood.
As the group administrator, you control who joins your group. You have the power to block members as needed too (although hopefully you won't need to).
Myth #5: You need at least 5,000 members to have a successful group
Nope. This is WRONG on so many levels.
What would you prefer?
A small group of people who are genuinely interested in what you do and want to interact with you and share the love for your work, OR
A massive group of 5,000 strangers who are members of your group to see what they can get out of it for free.
The first option works for me every time.
Don't get me wrong, you should try and grow your group. The more active your group is, the more people Facebook recommends it to.
What I’m saying is this: go for slow, steady, organic growth. If your existing members are having a fab time in your group, they will tell people about it and you’ll develop an authentic following.
OK, truth bombs have been dropped (yikes, I said it again).
If you are still sitting on the fence about whether or not you should start a Facebook group for your business then have a listen to my most recent podcast (Episode 41 Why Your Business Needs a Facebook Group).
After that, download my free worksheet: How to Get Your Facebook Group Members to Join Your Email List.
If you are ready to start your Facebook group now, check out my online course, Start a Facebook Group For Your Business.