Lately, I've been trying to get more comfortable with video.
I'm not entirely uncomfortable with it, but honestly, audio is my comfort zone.
The trouble is, as far as social media engagement is concerned, video is where it's at.
To overcome my fear of video, I set myself a challenge: to live stream in my Facebook group, The Lightbulb Club, every day for a week.
That was last week...
So how did it go? Well, first things first, I did it. I completed seven live streams, each lasting approximately 10 to 15 minutes.
If you'd like to watch the replays, I've shared them at the bottom of this post.
It was great to see people tuning in live, but those who couldn't managed to catch the replays, which was great.
I also repurposed the videos by downloading them from Facebook and sharing them (via Vimeo) on all of my other social platforms.
By the way, if you didn't know you could download Facebook Live videos, check out the screenshot below:
Just open the video post, click on the three little dots in the top right-hand corner, and select Download video.
What Did I Learn?
So much! In no particular order:
- After you've done it a few times, live streaming is nowhere near as bad as you think it is going to be.
- You get used to seeing your face on video quite quickly.
- You need to keep an eye on the 'live' icon. For one of my streams, my wifi dropped out and I was talking to myself for the last five minutes or so...
- Repurposing the video is a great idea.
- Facebook definitely seems to be prioritising live video at the moment.
- Even if people cannot tune in live, the interaction on video is excellent - I've had lots of comments and questions.
- If you get a few people tuning in live, ask questions. It's great to interact in real time and engaging for people watching you.
- A little planning before a live stream is a good idea. Just rough out some bullet points before you start.
My biggest takeaway from the whole experience was this:
Live video is a really time efficient way to deliver content.
As mentioned above, I advocate spending 5 minutes or so roughing out a plan for your stream, but that's all you need to do.
Just to put this into context:
It takes approximately two hours for me to produce a 10-minute audio podcast. It takes approximately 15 minutes to produce a 10-minute live stream.
That's a big deal!
In reverse chronological order, here they are:
Sunday: Finding Your Online Voice
Saturday: 5 Business Tools I Love
Friday: My Blog... Behind the Scenes
Thursday: Content Marketing 101
Wednesday: I'm a Blogger... Should I Start a Podcast?
Unfortunately, my wifi dropped out 5 mins before the end of the stream and I didn't realise. Oops!