How to Validate Your Online Course, eBook or Educational Product Idea

How to Validate Your Online Course, eBook or Educational Product Idea

Is teaching part of your business model?

Perhaps you offer tutorials or share helpful information on your blog or via YouTube. You might sell printables on Etsy, or perhaps you are writing an ebook.

Maybe you have plans to launch an online course or a membership site.

It’s all teaching.

There is a massive amount of power in teaching what you know.

Before we delve into how you go about teaching what you know, let’s look at why it’s a good idea.

Why Should I Teach What I Know?

Teaching establishes you as an authority.

Who doesn’t want to be seen as an authority in their niche?

It also helps you develop a closer relationship with your existing audience. If you give them a glimpse behind the scenes into part of your process by teaching them, they will really start to know, like and trust you. Remember:

People only buy from people they know like and trust. 

Added to this, teaching can expose you to a brand new audience.

If you have a service-based business, there are always going to be people who want to pay you for that service, and others who would rather do it themselves (but don’t know how). By teaching the latter, you are exposed to a brand new audience

You might be thinking “but if I teach people how to do what I do, I will lose clients”. In this case, why not teach just part of what you do? Perhaps the initial stages. That way, clients can still hire you for your superior skills.

Conquering the Fear

Teaching is terrifying because you are putting yourself out there as an expert. Calling yourself an expert feels really uncomfortable.

This is because there is always going to be someone out there who knows more than you.

But here’s the thing: there is always going to be someone out there who knows less than you too; that’s who you want to teach.

To that person, you are an expert.

How Can I Teach What I Know?

Teaching takes many forms.

You don’t necessarily have to teach a traditional workshop, face-to-face. Online courses and membership sites can be an incredible addition to your business, but they are not for everyone.

Instead, you might start teaching by creating photo or video tutorials on your blog. You might create workbooks or printables to take your customer through a complex process.

If you are a writer, then teaching a concept or process through an ebook is a great idea.

Take your expertise and put it into a learning service or product.

Validate Your Idea

Before you dive head first into teaching, though, it’s essential to validate your idea.

Validating your idea is making sure that what you are planning to teach solves an existing problem. You need to be sure that someone, somewhere wants to learn what you plan to teach.

How to Validate Your Idea

Below I have listed some great ways to validate your course, ebook or educational product idea.

If you’d like to dive deeper into these methods, then go ahead and download my free workbook by clicking the button under the list. 

  1. Blog post with a content upgrade: write a post related to your topic and see how many people download the content upgrade.

  2. Research: look at the questions being asked on sites like Quora or in Facebook Groups related to your niche.

  3. Webinar or Facebook Live: run a free webinar or live stream on your topic to gauge interest.

  4. Challenge: if you have an existing audience (perhaps a Facebook Group) run a challenge related to your subject and see who joins.

  5. Email course: create a basic email course on your topic.

  6. MVP: create a minimum viable product related to your topic.

  7. Survey: ask your audience if they’d be interested in what you are planning to teach.

Over to You

How do you feel about teaching what you know? Let me know if the comments, I’d love to hear from you.