Why Writing Is Essential For A Successful Business

Why Writing Is Essential For A Successful Business
It all starts with writing
— Sean McCabe

What He Said

I love Sean McCabe’s attitude to writing. In episode 39 of seanwes TV (below) Sean explains that everything you do as a business owner starts with writing.

It’s, therefore, a muscle we need to consider developing.

Writing In My Business

For example, in my business, I write:

  • Blog posts
  • Social media posts
  • Podcast outlines
  • Facebook adverts
  • Video outlines
  • Sales pages
  • Online course materials
  • Resources (workbooks, worksheets etc)
  • Proposals
  • Emails
  • Ebooks

I also used to write, but now outsource, the show notes for my podcast.

This list is probably just the start.

Why Is All This Important?

Given how much writing we all do as part of our respective businesses, shouldn’t we practice a little more often? Shouldn’t it be a skill we try to develop?

Writing Creates Opportunity

By developing your writing skills, you could also open up possible new income streams. For example, could you write a short ebook, in your niche, sharing your expertise?

Daily Writing Habit

The best way to become a better writer is to write. I know, I know, it sounds easy, but actually, it’s pretty darn tricky.

I think writing is a bit like running. The thought of doing it on a regular basis is intimidating. But once you get started it becomes a habit and you actually begin to enjoy it.

Like running though, you won’t improve by practising infrequently. 

The best way to become a better writer is to make it a daily habit.

How To Establish A Habit

According to Charles Duhigg, author of The Power of Habit, to create a habit you need three elements:

  1. Cue
  2. Routine
  3. Reward

This flowchart explains the process in more detail.

So in the context of writing, your habit-forming practice might look something like this:

  1. Cue = alarm clock goes off at 6am
  2. Routine = make a cup of coffee (another cue) and write for 30 minutes daily
  3. Reward = a particularly enjoyable breakfast, an invigorating shower or perhaps placing a tick or star on a wall chart tracking your success.

Or put another way:

When______ (cue), I will _____ (routine) because it provides me with _____ (reward).

A Challenge

Would you like to develop a writing habit?

I am running a daily writing challenge in my Facebook group, The Lightbulb Club, from 1 to 30 September 2017.

To participate, all you need to do is join The Lightbulb Club and locate the post labelled Daily Writing Challenge Sign Ups. Comment on the post and commit to writing every day for one month, specifying either a writing time or word count.

For example, "I will write every day for 30 minutes in September". Or "I will write 1000 words a day in September".

What Will I Write?


You don’t have to be working on a particular writing project to take part.

If you want to try free writing daily, you can do that, and I am happy to provide optional daily writing prompts.

You don’t need to share what you write - remember, this is practice. You are building your writing muscles.

If you are a blogger, perhaps use September to batch-write a number of posts to top up your editorial calendar. Or write a daily blog post and assess the impact this has on your traffic.

Alternatively, you might use September to write a short ebook to sell or give away as a lead magnet.

Anything goes.

Who’s with me?

To join the challenge all you need to do is become a member of my free Facebook group, The Lightbulb Club, and follow the challenge guidelines below.