Just One Priority

A hand-drawn doodle with the word “PRIORITY” circled in green, and the word “PRIORITIES” underneath it, crossed out in red. The image emphasises the idea of focusing on one thing at a time.

Did you know the word "priority" was singular for centuries?

Greg McKeown, New York Times bestselling author, explains that the word priority entered the English language in the 1400s. It meant the one thing that came first.

It stayed that way until the 1900s, when we started using priorities and juggling multiple "first" things at once.

A principle of sustainable productivity is doing fewer things at once—focusing on what matters most rather than trying to give everything equal attention. When we treat multiple tasks as top priorities, we constantly context-switch, create "work about work," and overload our brains. These things harm our productivity and our wellbeing.

So today, what’s your real priority?

One is enough.

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